Reviews are the ultimate chicken/egg for authors. We need sales to get reviews, but we need reviews to get sales. Lack of reviews, or more precisely, lack of positive reviews, can kill a book launch.
Take The First World Problems of Jason Van Otterloo for example. Maybe I suck at marketing (a non-zero possibility), but I just couldn't get that one off the ground. The reception when I submitted it to places like Net Galley was crickets. Whereas Sorry I Wasn't What You Needed resonated there. In fact, the thoughtful reviews Sorry got there (not all four- and five-star, but detailed and informative) really helped it find its audience. No coincidence it's my best-selling book. And I can't move First World Problems--or Dispatches from a Tourist Trap, its sequel--to save my life. There will someday be a third book to finish off the trilogy, but it's hard to prioritize that project when it seems destined to die in its crib.
I am a very regular (read daily) consumer of Carolyn Hax's advice column in the Washington Post, and have been for years. Friday, during her weekly live Q&A chat, someone wrote and asked for advice on how to deal with an author acquaintance who had asked for a review of a book they didn't care for.
Q: Honesty in Reviews?
Here's one I don't think you've tackled before. I know at least 4 people who have published books on Amazon. All have asked me to please leave a review. Three of the books were fairly good (one was really great), but one was really hard to slog through. Three would have benefited from being trimmed to half their length. I have navigated through real-life situations by finding something honest and positive to say about most situations ("What do you think of this dress?" etc.) and I can do that with written reviews. But what do I do about star ratings and remain honest? They're pretty black and white. If I can't lie (and I won't, because then reviews are worthless), should I decline to leave a review at all? So far I've just put it off, but I'll be asked again. Is there any way I can decline that's not hurtful?